They were big in the 50s and experienced a resurgence in the 80s. But mostly due to costly hardware and processes required to produce 3D films, they’ve typically been reserved for one-off features at high-end theatres like IMAX. U2 tried to bring it back with their 2008 convert movie and even YouTube users have been uploading 3D videos for sometime now. But we haven’t seen 3D experience commercial success really worth talking about ... until now.
We all figured the unprecedented success of Avatar earlier this year wouldn’t be topped for years to come.
Then Alice in Wonderland’s record-breaking opening this month proved us wrong.
Now ESPN is poised to take advantage of this “breakout" innovation with live-action 3D sport entertainment.
So how sustainable is it? Writing about the potential of ESPN 3D, Justin Peters of Slate.com says:
"Live-action 3-D differs from the 3-D camerawork made famous in CGI-heavy movies like Avatar. A 3-D representation of the computer-generated Na'vi looks great largely because you've never seen a Na'vi before. Since you have no idea what a blue cat person is supposed to look like (and since the blue cat people are computer-generated), you don't pick up on any visual distortions. But we all know how a real, 3-D human is supposed to look—and, while watching a 3-D football game, you're acutely aware that the guys in helmets and pads don't look exactly right. The difference between JaMarcus Russell and 3-D JaMarcus Russell is like the difference between Elvis and the world's best Elvis impersonator."
So the question is will live action entertainment (like concert and sports) will really blow our socks off the way Avatar did?
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